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May 17

List Building and Email Marketing

an email opt-in list is an impressive marketing tool

If you have something to say or sell and you want to spread the word and build a loyal following you need to build an opt-in email list.

You will have seen this on many sites; just a little box asking for your name and email address and maybe offering a free report or just a newsletter in return for these details; just the like the one to the right of this post.

If its being done properly and legally then you will usually have to confirm your subscription by clicking the link in an email you receive after signing up.

This is called Opting In to receive information from that site’s owner. Its also known as Permission Marketing (because you’ve given them permission to keep in touch) and it can be a very powerful strategy for building a loyal fanbase for your art or brand.

I’ve written a free eBook detailing all of the ins and outs of setting up and making use of this kind of website functionality and you can download it here.

Meantime if you are ready to get started building your list we have an Add-on service to help you get up and running fast and avoid all of the learner pitfalls in the process.

The service we recommend for this is called aWeber and you can go over and set up an account with them at aWeber.com. There are of course lots of great tutorials etc for getting you up and running with aWeber; but if you want to avoid yet another learning curve we can take care of all of the set up process for you as follows:

  1. Guide you through the aWeber account set-up process (we can’t enter your payment details etc, but we will guide you through this first stage.)
  2. Set up your first opt-in email list for you.
  3. Design, build and install your first email opt-in form to display on your site.
  4. Create and format your auto-reponder message from text provided by you.
  5. Upload any attachments and files you want to give away to list members at sign up.
  6. Create and format up to 10 follow-up messages from text provided by you (further messages can be added at £5 each)
  7. Test the set up and make sure everything is working correctly.

All of this for £75 (doesn’t include aWeber subscription fees)

Later once you are more familiar with aWeber you might want to add further functionality and we can help with that at very reasonable cost as follows:

  • Integrate aWeber with your Twitter Account £5
  • Integrate aWeber with facebook £5
  • Set up aWeber to broadcast your blog posts at set intervals £5
  • Design, format and send a regular e-Newsletter to your list £25 set up fee then £15 per newsletter thereafter.

If you are nervous or unsure about any of this; first of all download my FREE eBook on email marketing and/or feel free to give me a call on 01764 683461 or 07939 149103 (UK numbers) or drop me a line using the form below:

Your Name:

Your Email Address:

Your Message:


 

Apr 22

Creating a Profitable Online Business

creating a long term profitable business is all about YOU

Over the years that I’ve worked on the web, building sites, creating blogs, building traffic, making products, publishing eBooks and selling information, there is one question that always crops up from clients, friends and colleagues; how can I make money on the web?

 

Today I’m going to detail my business model to you; one that works whether your business is offline or online, but this is especially pointed at those of you who want to develop a significant web based business.

What will we cover?…well let me tell you what you aren’t about to read just in case you are close to switching channels here:

We are NOT going to talk about: Read more

Jan 25

Will work for tweets: get your FREE Twitter Guide here

Our FREE guide will help you to get the most out of Twitter

Just found what looks like a great new service that allows you to “sell” content for tweets or facebook mentions.

To try it out I will give away a FREE report to help you improve your Twitter Strategy.

All you have to do is press my Social Whispers Button below:

Free Twitter Guide

If it works out I’ll let you know how to get the best out of this new service

Oct 12

Let the donkeys make you a social whizz!

4D can help you to set up and manage your business’ social media profile so that your online and offline marketing strategy becomes one tight and efficient  system that generates new business for you at an accelerated rate when compared with the disjointed  approach to marketing followed my many small to medium size businesses.

We can design, build, host and manage your complete online marketing presence which can take many forms, but as an example we can design and build your site and integrate this with one or more blogs, Twitter, Facebook, Flickr, Squidoo etc.

We can then seemlessly integrate your lead generation processes with an effective opt in email marketing campaign that allows you to keep your customers updated and build customer loyalty and a strong online following.

this can be integrated with one of many lightweight and efficient storefronts, to allow you to sell physical and digital products online.

Leading on from there we can even build in continuity sales, by adding membership site functionality to your blog; this leads to repeat sales on a monthly, quarterly or annual basis with no IT skills required in house.

Not only this, but all of our hosting is carbon neutral plus, with 130% of our hosting electricity coming from renewable energy sources.